A new consumer model: empowered and more experienced when it comes to evaluating alternatives and making decisions in a digital context.
Engage
We create digital environments in which the user feels comfortable and protected, with the aim of encouraging proactive interaction.
Facilitate
We build usable and functional digital products and services in order to create memorable moments in the digital ecosystem.
Empathize
We analyze how to empathize with potential users to be able to respond effectively to all of their needs.
Keys to the Digital Experience
Omni-Channel Experience
A customer journey focused on providing the user with a personalized experience, adapted to the features of each channel.
Mobile / Responsive
A digital experience focused on interactive capabilities and adaptability across mobile experiences.
Adaptive Design
Optimal expression of concepts on devices of any size and type, with customized suggestions for interaction.
Storytelling
A new experience model based on humanization: focus on phrasing, conversations and iconography.
Minimal Design
Quick access to the main function in order to provide the user with a fast and useful experience, especially on mobile devices.
Micro-Interactions
Interfaces provide surprising and minimally intrusive responses that radically improve the user experience.
Content First
Everything unnecessary is eliminated from the interface to emphasize what’s really important: content and functionality.
Relevance
By prioritizing content and developing a clear visual language, we eliminate irrelevant information (noise) and focus on what matters (signal).
Personalization - AI
Experiences adapted to each type of user, using knowledge acquired through data, AI and Machine Learning.
Lean UX + Design
We apply a process for designing products and services that allows for the progressive, fast and efficient refining of the value proposition. This allows us to evolve more quickly and flexibly, to better understand our clients’ businesses and to implement measurable innovation methodologies.
Design is not just what it looks like and feels like. Design it how it works.
Mobile: The Era ofMicro-Moments
The nature of mobile technology is changing the way businesses relate to their customers; now more than ever, they are the priority. Immediate access to information and connectivity creates an environment full of challenges and opportunities.
Based on extensive knowledge of the user, we design exceptional digital experiences that transform products and services and place companies at the forefront of usability and design.
The world has undergone a transformation at all levels, from integration and globalization to the restructuring of various facets of society, such as lifestyle, knowledge sharing, business practices, political commitment, leisure and more.
These changes are reflected in our individual characteristics, altering consumer habits, preferences and expectations, buying decision processes, etc. All of these characteristics are related to technology and are part of a new final consumer: the digital consumer.
Interface Strategy
We consider all digital points of contact that make up the experience, analyzing insights from the entire spectrum of customers. We develop a comprehensive strategy based on a deep understanding of end user needs and the vision and business objectives defined by the client.
We create a strategy adapted to the digital world, combining user research, situation and competitor analyses and experience mapping.
We study the company’s digital positioning. We look at the perceptions of its customers, the identities of its competitors and the sector—and above all, we analyze the organization’s digital culture. We examine an internal X-ray of the company and its environment.
- Research and customer knowledge.
- Situation analysis and channel performance.
- Benchmarking and comparative market analysis.
- Online presence models.
Once we have a digital diagnosis, we propose a strategic plan. We detail the strategy by marking phases and timing using Agile methodology that guides the execution of the project, striving for a quick time to market.
- Definition of objectives.
- Definition of strategic digital roadmap.
- Definition of metrics and KPIs.
We handle the execution of the strategic plan, which is defined by management offices, based on Agile methodologies and transparent and participatory processes.
- Definition of entity-relationship model.
- Project management.
Customer Experience (CX)
We work on global strategic approaches that allow for a shift from multi-channel to omni-channel, with customer centric digital experiences that positively impact the user and encourage loyalty.
Our propositions respond to the following questions:
What product or service is best suited to the customer?
What business results should it deliver?
What’s the best way to deliver the value proposition?
We observe and understand how people interact with products and services in different contexts of use.
We define a value proposition that incorporates a specific customer experience vision and is aligned with the business goals of the company
We offer the value proposition through the innovation or improvement of systems, communication and the material components of service at all touchpoints.
We design more effective business processes to increase competitive advantage and success in the face of competition.
Digital Products
Within each channel we work at the intersection of design, technology and strategy to create digital products that provide users with a memorable UX. We convert points of interaction into visual formats that perfect and enhance the user experience, building structures for interaction and defining information architecture that maximizes UX.
We build interaction models and define information architectures that maximize the user experience.
- Ideation and conceptualization.
- Usability and user experience.
- Information architecture.
- Interaction design.
- Responsive approaches and mobile design.
- Multi-device prototyping.
- Accessibility.
We convert points of interaction into visual formats, which—with the intrinsic value of visualization—refine and improve the positive user experience we seek.
- Branding and visual identity.
- Art direction.
- Visual design and communication of standards.
- Illustration and iconography.
- Style guides.
