Boosting cloud-based communications.

In a context characterized by the updating and migration of companies’ IT infrastructure, it’s essential for traditional operators to undergo a digital transformation in order to remain competitive.

  • The appearance of OTT and companies offering communication, data transmission and audiovisual content creation services, which have captured market shares that once belonged to traditional telecom operators.
  • Traditional telecom and media operators are subject to an increasing number of legislative limitations and regulations, due to the fact that they’re considered a general public service in Spain by the CNMC (National Commission on Markets and Competition). The emergence of new competitors is increasingly cutting into their margins.
  • Telecommunications companies continue to invest heavily in creating and maintaining infrastructure, whereas CAPEX investments in OTT (over-the-top) services have been focused on the Cloud and new value-added services for customers—elements that traditional telecommunications companies are trying to fight against.



Competition with new business models that require telecommunications operator network infrastructure.


Competition with social media that reaches large audiences with almost no investment in content generation.


Adoption of APIfication and DevOps strategies that enable new business models and the improvement of IT areas.


The utility of voice services has gradually decreased in favor of mobile communication services. As providers of landlines and mobile services strive to unite different technologies in pursuit of the same goals, we’ll see an increase in the coverage of both wireless and mobile networks.

Mobile Connectivity

We spend approximately 70% of our time connected to the internet on mobile devices, and this figure is expected to reach 80% in 2019.

Mobile connectivity is clearly surpassing wired connectivity, especially in developing countries.

The Arrival of 5G

5G networks are a type of wireless connection designed to replace and improve upon 4G. Driven by IoT, this type of network will offer drastic improvements in speed and intelligence as well as reduced energy consumption.

Telecom 3.0 operators are turning into a gold mine of data, automating processes and improving efficiency and UX.



Network security, data encryption and the prevention of cyberattacks are crucial for preventing the theft of sensitive information.


Consumers want to have total control over their information, and are demanding the ability to manage, modify and protect their data.


Companies want flexibility to choose the hardware or infrastructure that they need without being restricted to a single manufacturer or supplier.


The goal of manufacturers is to ensure their competitiveness, enabling interoperability and compatibility with different HW/SW solutions.

Migrations:Cloud / VoIP

Transitions from hardware-based models to software-based models with cloud solutions are becoming increasingly frequent, as being bound to a single supplier or manufacturer limits communication, infrastructure and processes, in addition to entailing high support and maintenance costs.

Cloud solutions enable total flexibility in the installation and administration of communications infrastructure, allowing for adjustments based on companies’ growth and making it possible for updates to be administered through the network.

In the short term, virtualization technologies such as SDN/NFV containers will be adopted, making the use of adjacent resources (servers, networks, etc.) more efficient. This situation will further stimulate the SaaS model, and as a result, an increasing number of cloud instances will operate based on the virtual machine infrastructure of a supplier using OpenStack.

Another critical migration in the sector will be the replacement of ISDN lines with VoIP technology, which will make it possible to unify services and use the same network to transmit all types of data (images, text, voice, documents, video, etc.), greatly simplifying network maintenance and problem correction processes.

In 2019, cloud-based virtual switchboards will start to replace landline telephones.