Insurance for the digital & real world.
The world of insurance companies is changing due to the emergence of new digital facilitators and the interoperability of processes within the greater ecosystem of the sector.
The digital transformation process that companies in the insurance sector are experiencing is the result of several factors: new market regulations, changes in the demand for their products and services, the appearance of strong digital competitors and, above all, the impact of technological innovation.
Personalized insurance policies based on customer preferences, adapted to all aspects of the digital world.
In addition to the need to adapt to the digital future, insurance companies are facing a plethora of challenges that they must address if they want to continue to be competitive: for example, longer life spans due to medical progress, vulnerability to cyberattacks and a greater prevalence of natural disasters caused by climate change.
The digital revolution has countless benefits for the sector, such as the reduction of insurance and underwriting costs, fraud prevention, increased payment efficiency and ease of specialization. As for users, they want a fast, simple and transparent process for taking out policies.
ArtificialIntelligence
AI is becoming increasingly autonomous and sophisticated, and the growing developments regarding process automation make it possible to greatly improve response times. This reduces costs, standardizes processes, resolves human errors and offers a large quantity of useful information for decision-making. On the other hand, chatbots or virtual agents have huge potential when it comes to generating policies and advising users through virtual conversations.
Blockchain
This technology allows for the creation of Smart Contracts, which are generated automatically based on computer code, in accordance with the criteria agreed upon by the parties involved. Once compliance with guidelines has been verified, the contract is self-executed through blockchain technology, thus eliminating the need for intermediaries in these processes.
Information security, logging of all transactions, transparency and the reduction of both costs and time are the principal advantages of using this technology in the sector.
Cloud
Cloud technologies are becoming increasingly prevalent in the sector—especially those focused on improving the user experience.
Investment in cloud-based data management tools makes it possible to better understand consumers and improve customer service, providing a personalized UX with more efficient interactions.
Another key benefit is the price reduction that this entails, as it eliminates dependence on a physical data center and specialized staff.
In the short term, the cloud ecosystem is expected to make it possible to rapidly configure, implement and update a large volume of insurance products and services.
Big Data
Along with the implementation of Business Intelligence tools, big data will play a fundamental role in the conception, design and configuration of personalized products in subsectors such as automotive, health and life insurance.
Better customer knowledge through predictive models to personalize products and services and create specific risk patterns.
Efficiency of preventive maintenance through advanced analytics, which uses data from sensors, accidents and faulty parts.
Fraud prevention: real-time data integration and analysis.
Greater accuracy when establishing premiums or compensation strategies.
Internetof Things
All of the data transmitted by IoT devices will improve accuracy in the creation of personalized insurance policies based on the preferences and circumstances of each policyholder.
Optimized vehicle and fleet maintenance through data from the vehicles themselves and full integration with auto repair shops.
Reduction of accidents through driver assistance, monitoring both the vehicle and the driver; early warnings and geolocation of accidents.
Personalized home insurance based on the implementation of preventive monitoring and the purchase of third-party products.
Personalized vehicle insurance depending on the vehicle’s state and the customer’s driving record.
This will allow customers to share their habits and patterns with insurance companies, in exchange for only paying for coverage of what they consume.
The use of Wearables to record biometric or health data and subsequently share it with insurance companies.
The insurance sector is looking to become a provider of proactive protection by offering applications with a high social value, such as accident detectors, fast calling devices and constant remote assistance at home.