• Vector ITC Group unearths the main differential aspects to make online sales sites a reference place for this holiday
• Differential factors include load time, visual factor, security, or the cloud-Big Data binomial

With the arrival of summer there is an uptick in bookings of flights, hotels and apartments for summer holidays. The high volume of transactions, together with new tools, applications and services, puts in check the e-commerce web services, which due to the thousands of visits they record to their portal, face the challenge of meeting the demands of users without losing and offering a satisfying experience. Therefore, Vector ITC Group decomposes the main differential aspects to make online sales sites a reference place for this holiday.

“We focus all our efforts on developing and implementing technological innovations that bring differential value to our customers. We offer solutions that help analyze in real time the impact that digital changes have on user behavior. In this way, we find out which is the best option to achieve maximum satisfaction with the service”, says Xavi Oliva Delivery Managing Baleares by Vector ITC Group.

Keys for your ecommerce to make a difference

Optimizing the resources available at this summer time means making the difference between success and failure. To do this, Vector ITC Group offers the keys to achieve the best results:

Loading time: Loading time is a key factor in the process of selling a tourism website. Accurately calculating the time it takes for a user to make a transaction will help discover errors. Avoiding slow loads and timeouts is always synonymous with success, as it will ostensibly improve the user experience. Some studies show that those websites that load in 5 seconds earn up to twice as much in advertising revenue.

Animated CTAs: Buttons or Click To Action are looking to attract leads and turn them into end customers. Like any element that seeks a quick response and optimal conversion, the animated CTA should be the star of any web page. It’s not about getting attention off the website, but it’s about having the right animation to retain attention effectively.

Adaptive image compression and scaling: Images on a tourism website are a fundamental element, providing visuality and appeal to the site, transmitting to the user the tourist offer and emotions: rest, adventure, new experiences. Given the importance of images, Vector ITC Group advises adapting files to any mobile media without losing quality. For this purpose there are the CDN (Content Delivery Network) processes, which prepare and adapt the images to any medium. The CDN generates multiple models of the same image for each user depending on the country they are in.

Discount-based overlays: A good strategy to know the opinion of consumers is to encourage feedback with discounts, free shipping, or other gifts that catch your attention. These offerings attract attention and increase conversions.

Cyberattacks in the sector: Providing the site with extra protection against cyberattacks is always a differentiating element for users. The main threats are denial-of-service attacks and scanning of prices and features of a website. The competition scans prices and information to copy pricing strategy and usability. Bot attacks to get sensitive customer information are also common.

The Cloud and Big Data as allies: The tourism business demands a lot of speed, both in the processing of data and in the analysis of strategies and purchasing processes. The cloud allows you to automate operations and installation processes, reducing the Time to Market, which generates a great competitive advantage in a sector such as tourism. Machine learning, on the other hand, allows to optimize the strategy and sales, and thanks to Big Data you can store and analyze countless data, with the aim of creating customized strategies and increase profitability.

Checking with the Smartphone: A clear trend is to check the hotel through the smartphone and eliminating the process of going through the hotel reception. Through the hotel application the client can open the door of the room without having to ask for the key. Improves the user experience of people who travel a lot.

In recent years a new way of consuming tourism has been consolidated, thanks to new portals, social networks, price comparators and opinions. However, not so much large hotel chains as small hostels or accommodations are not giving it the necessary importance. At this point, no longer competitive in a sector where competition is brutal and where every gap or opportunity to host more tourists counts, seems like a serious mistake.

“Vector ITC Group performs the digital and technological transformation of companies in the tourism sector accompanying customers at every step of the process, without the need intermediaries or different technological suppliers. Our ability to cover all areas to achieve a successful digital transformation”, highlights Xavi Oliva Delivery Managing Baleares from Vector ITC Group.